Vogue eyewear, international brand, big time celeb ambassadors but with a logo that was designed by an intern and a advertising financial budget tighter than that of your spending cash for your Euro trip.
What's going on here?
We see Padukone sitting, posing with a plate of fruits, hanging out with a Camel that doesn't give a shit and munches away.
Padukone is doing all that she learned in acting school throwing oomph left right and center. Working her clutch purse, her binoculars, her fake laughs (She's sitting alone on a boat, why is she laughing alone!)
Killing 2 birds with one stone!
Everyone has that one family member who comes to a family event and brings their fancy handycam that can take video and photos at the same time. They tell you about it like it's the greatest thing ever!
Looks like the same person approved or came up with the idea for this TV ad.
Because why pay for an agency to come up with a script?
Why pay for story boards!
Why pay for recce!
All those fancy expenses that come with shooting an ad film.
How they did it:
They called the intern who made their logo, told her/him to bring their DSLR and go sit near the photographer and keep shooting everything. Intern gets free trip to Dubai and does the job with full dedication, comes back home edits it in FCP, adds some stock music and done!
Enjoy!
Micromax main marketing strategy has been affordibility. Cutting down on the costs has had the unwanted side effect of compromising on quality. It's all about creating a balance.
ReplyDelete