How to be cheap and get things done.

Vogue eyewear, international brand, big time celeb ambassadors but with a logo that was designed by an intern and a advertising financial budget tighter than that of your spending cash for your Euro trip.

What's going on here?

We see Padukone sitting, posing with a plate of fruits, hanging out with a Camel that doesn't give a shit and munches away.

Padukone is doing all that she learned in acting school throwing oomph left right and center. Working her clutch purse, her binoculars, her fake laughs (She's sitting alone on a boat, why is she laughing alone!)

Parle Mexitos - Probably the best ad of the year.

In a market dominated by a brand that has successfully sold 3 chips in a packet full of air, it takes bold determination to try and grab a market share of your own. Customers have done their part and have been welcoming to new brands and with time the mighty Lay's has lost it's hold over the customer. New brands offer the same variety of flavours, the same price and the same quality. New brands now enjoy prominent display at shops and are also the first choice of brand for many buyers.