Tuesday, 30 January 2018

That Little Thing

The Jeep Compass TV ad.


Halfway there to being one of the best SUV ads, the 2017 Jeep Compass ad for India is a beautiful mix of copy, cinematography and music.
From the gripping narration, the stunning visuals and the goosebumps inducing soundtrack, this commercial ticks all the boxes to make a great ad for the product they are trying to sell, but they fell short in one aspect......That voice over.




Why are we applauding mediocre advertising?

Since the start of social media promotions, topical advertising has been the way to go. Everyone has taken this route, some can sustain i...