No country for dark skinned kids.

Take a moment, think of as many TV ads as you can think of.
Think of brands, think of celebrities, think of the products.
Now think of the ads with children in it, ads where children are the central characters.

Indian ads only.

What do these children look like?
Well groomed, healthy with striking features, beautiful children and all of them fair skinned.

That Little Thing

The Jeep Compass TV ad.

Halfway there to being one of the best SUV ads, the 2017 Jeep Compass ad for India is a beautiful mix of copy, cinematography and music.
From the gripping narration, the stunning visuals and the goosebumps inducing soundtrack, this commercial ticks all the boxes to make a great ad for the product they are trying to sell, but they fell short in one aspect......That voice over.