In a market dominated by a brand that has successfully sold 3 chips in a packet full of air, it takes bold determination to try and grab a market share of your own. Customers have done their part and have been welcoming to new brands and with time the mighty Lay's has lost it's hold over the customer. New brands offer the same variety of flavours, the same price and the same quality. New brands now enjoy prominent display at shops and are also the first choice of brand for many buyers.
