Thursday, 24 September 2015

6 Times the Airtel 4G girl ruined our favourite memories.

1. Lifetime mobile bills free biatch! You want!


2. Life is goes by like the speed  of 4G.

3. Fastest Indian mobile internet network. 


4. I'ma let you finish, but I just want to say Airtel has the fastest 4G. 



5. I just want to know what you use your smartphone for! Let me in!

Worst squad ever!!! 

Monday, 7 September 2015

Parle just made the most insensitive TVC of all time

In every creative discussion there comes a point where you have to stop with your silly ideas and come to a point to create something that best suits your target audience. There is an audience for every genre out there but when something is going to be shown on TV, it should be suited for all ages and cultures.



Tuesday, 1 September 2015

From Playlists to Foreplay.

What started of as a casual youthful love story that escalated quickly into a somewhat condom commercial that could not afford Sunny Leon.




We start with the two meeting first on a very lonely subway, which has no ads on the walls.
They get on the same train and sit opposite each other. Now we all know that women never leave their phones away from them, they are constantly texting or fidgeting on something with their phones. They never look up, or out of the window or talk to anyone beside them. The good people at Gaana felt that was not true about young girls and portrayed out leading lady here without a phone or earphones for music. (Let's assume she's one of those pious praying women you see when you travel)

Truth is, she isn't. She gets on with her serious eye flirting game and before you know it manages to make the boy create new playlists everyday. Poor guy.


Why are we applauding mediocre advertising?

Since the start of social media promotions, topical advertising has been the way to go. Everyone has taken this route, some can sustain i...