Thursday, 24 September 2015
Monday, 7 September 2015
Parle just made the most insensitive TVC of all time
In every creative discussion there comes a point where you have to stop with your silly ideas and come to a point to create something that best suits your target audience. There is an audience for every genre out there but when something is going to be shown on TV, it should be suited for all ages and cultures.
Tuesday, 1 September 2015
From Playlists to Foreplay.
What started of as a casual youthful love story that escalated quickly into a somewhat condom commercial that could not afford Sunny Leon.
We start with the two meeting first on a very lonely subway, which has no ads on the walls.
They get on the same train and sit opposite each other. Now we all know that women never leave their phones away from them, they are constantly texting or fidgeting on something with their phones. They never look up, or out of the window or talk to anyone beside them. The good people at Gaana felt that was not true about young girls and portrayed out leading lady here without a phone or earphones for music. (Let's assume she's one of those pious praying women you see when you travel)
Truth is, she isn't. She gets on with her serious eye flirting game and before you know it manages to make the boy create new playlists everyday. Poor guy.
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