Thursday, 24 September 2015
Monday, 7 September 2015
Parle just made the most insensitive TVC of all time
In every creative discussion there comes a point where you have to stop with your silly ideas and come to a point to create something that best suits your target audience. There is an audience for every genre out there but when something is going to be shown on TV, it should be suited for all ages and cultures.
Tuesday, 1 September 2015
From Playlists to Foreplay.
What started of as a casual youthful love story that escalated quickly into a somewhat condom commercial that could not afford Sunny Leon.
We start with the two meeting first on a very lonely subway, which has no ads on the walls.
They get on the same train and sit opposite each other. Now we all know that women never leave their phones away from them, they are constantly texting or fidgeting on something with their phones. They never look up, or out of the window or talk to anyone beside them. The good people at Gaana felt that was not true about young girls and portrayed out leading lady here without a phone or earphones for music. (Let's assume she's one of those pious praying women you see when you travel)
Truth is, she isn't. She gets on with her serious eye flirting game and before you know it manages to make the boy create new playlists everyday. Poor guy.
Monday, 24 August 2015
Landing Ladies with Laddus.
According to the creative minds at the agency that handles Fortune, there are times when God is intentionally c**kblocking you because of the choice of ingredients you choose for your temple offerings. These people have taken the effort to travel all the way to the river Ganges (Ganga) with a script that was written by one of the agency person's fanatic temple going God fearing mother.
Sunday, 9 August 2015
Lufthansa - THEeee German Airline with an Indian heart.
How would you react if you wake up one morning, you're just sitting there being a child and an elder comes and tells you, "Child, we're flying to New York".
As kids we were all aware of long trips, even if it was a overnight to your cousins house 8 railway stations from where you stay. Our boy Aryan seems so cool with the news of a foreign trip to meet his father, notice how their clothes haven't changed. So we know the news has been broken to Aryan on the same day. Poor guy, has no choice and has to agree. Maybe these sudden trips are affecting his education hence the bad grammar. Aryan does not even change his tshirt for the trip. Very bad parenting.
Saturday, 8 August 2015
Honda Mobilio Ad - Embarassing Family Rap
Honda! That nice reliable Japanese company which makes nice cars with good prices. All that automotive technology but bad choices when choosing an agency, this car was meant to battle the Suzuki Ertiga. The ad being so bad that if this car was in the movie Cars, it would have been the most depressed car because of the embarrassment it had to go through by having the worst launch in a market.

Thursday, 6 August 2015
Ingram - iPhone 6 Wedding commercial
The Ingram ad for the new iPhone 6 is a beautiful execution, with good casting and music it tells a lovely little tale without any spoken words. Big points for the groom for his classic clean shaved look, you don't get to see that very often today. Stupid beards and hairstyles at weddings must stop.
Monday, 11 May 2015
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